Mailing List Archive

[Wikimedia-l] Re: Fwd: We went big in 2023. Here's some of what didn't work:
Interesting indeed, fun to read and an excellent choice of mistakes to
share.

Thanks once again for sharing. I had fun reading this.

Regards,
Bobby Shabangu

On Wed, 20 Dec 2023 at 08:42, Peter Southwood <peter.southwood@telkomsa.net>
wrote:

> I guess that would depend on the mistakes. Some are inherently more
> tolerable than others. Some should not be tolerated (depending on what one
> classifies as ‘mistakes’). Cheers, Peter
>
>
>
> *From:* Natacha Rault via Wikimedia-l [mailto:
> wikimedia-l@lists.wikimedia.org]
> *Sent:* 18 December 2023 18:38
> *To:* wikimedia-l@lists.wikimedia.org
> *Cc:* Natacha Rault
> *Subject:* [Wikimedia-l] Re: Fwd: We went big in 2023. Here's some of
> what didn't work:
>
>
>
> I love it too .... But will lovers of this message tolerate other people's
> mistakes ? That's the question :)
>
> So for new year let's make a committment to be more tolerant towards what
> we usually do not tolerate !
>
> We may well learn something useful along the way ...
>
> Nattes
>
>
>
> Le 18.12.23 à 12:43, Florence Devouard a écrit :
>
> Excellent. Love it. Thanks for sharing Z.
>
> Flo
>
> PS: and it works. I opened my wallet a bit ;)
> Second time of the year actually... toss a coin guys
>
>
>
> Le 18/12/2023 à 00:36, Željko Bla?e a écrit :
>
> Very interesting direction in communication to wider audience by
> acknowledging mistakes and failures.
>
>
>
> I hope for others in the field will follow and extend towards more
> authentic communication and we see less PR tricks.
>
> ---------- Forwarded message ----------
> From: *Mozilla* <mozilla@eml.mozilla.org>
> Date: Friday, December 15, 2023
> Subject: We went big in 2023. Here's some of what didn't work:
> To: "zblace@mi2.hr" <zblace@mi2.hr>
>
> Where we failed in
> 2023? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ??
> ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ? ?? ?? ?? ?? ??
> ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?
>
>
>
>
>
> [image: Mozilla]
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-r/>
>
> [image: ?? Mozilla ??]
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-y/>
>
> *Donate *
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-t/>
>
>
>
>
> Hello Z.,
>
> Guess what? We make mistakes. We’re human!
>
> This year we at Mozilla set out to take on more new initiatives, reach for
> deeper impact, and go bigger than ever before. A lot of it went well – but
> we've also had our fair share of fails, goofs, oopsies, and dadgummits in
> 2023. And so we thought, why not share with our supporters about times
> where we tried things that didn't work out, or that went differently than
> expected, or where we simply screwed up?
>
> We thought you might appreciate transparency and honesty about our work,
> even when it's not all sunshine and roses. And yes, at the end of this
> email, we're going to ask if you can *add a donation to Mozilla's end of
> year fundraising drive*
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-h/> –
> while we won't promise perfection, we will promise transparency.
>
> So, here’s a highlight of our lowlights and what we learned in 2023:
> Mistake #1: Facebook Ads and Privacy Don't Mix
>
> *[image: Facebook in a mixing bowl]*
>
>
>
> We wanted to get more people to sign one of our petitions as part of a
> campaign to get TikTok to be more transparent about how it shares user
> data. Our marketing team decided to try their hand at running ads on
> Facebook to reach people who might not be in the Mozilla universe yet.
>
>
>
> *What went wrong:* Mozilla's commitment to user privacy is incompatible
> with the data sacrifices required by Meta. Turns out, if you don’t use
> Meta’s privacy-intrusive conversion pixel on your website – and you also
> refuse to give Meta any of your data – there's little chance of driving
> actions with their advertising.
>
> *Lesson learned:* It is impossible to build a movement to hold tech
> companies accountable while relying on the tools they want you to use.
> We'll stick to places that better represent our values – because that's
> also where we'll find people who are most committed to our movement.
> Mistake #2: Storms Bring Us Together, But Make Your Backup Plans
>
> *[image: People watching a storm]*
>
>
>
> Mozilla Festival – better known as MozFest – is our global gathering of
> artists, activists, researchers, policymakers, and technologists. This
> year's MozFest event in Nairobi, Kenya focused on issues around a healthy
> internet and trustworthy AI in Eastern and Southern Africa.
>
>
>
> *What went wrong:* MozFest got hammered by some truly terrible weather –
> a hail storm so bad and so loud it shut down a featured panel conversation;
> winds too high to walk between buildings; and a tent even blew over! People
> gathered together out of necessity and shared their own awful weather
> stories. The next day, the sunlight revealed a group of people who had
> literally weathered the storm together and built stronger bonds because of
> it.
>
> *Lesson learned:* Sometimes the worst storms bring us closer together.
> But also, always have backup plans for how to hold your event.
> Mistake #3: Worldwide Media Attention Affects Our Website
>
> *[image: Car driving off clift]*
>
>
>
> When we published our *Privacy Not Included Cars & Privacy buyer’s guide
> in September, we knew it would cause a stir. But we didn't dream of the
> global news coverage we actually got: *Der Spiegel, Le Monde, Washington
> Post, El Pais, The Guardian, Times of India, Wired, *and even *Fox News*
> – *all in one day*. (In retrospect, cars wanting to know about your sex
> life and genetic information was a huge story.)
>
>
>
> *What went wrong: *The part of our website with the buyer's guide
> completely crashed. Like, BOOM, down it went, thanks to an unexpected
> overwhelming amount of news coverage and traffic. There are some technical
> reasons why it went down, but the short version is we hadn't retooled that
> part of the website to be more efficient when a lot of people wanted to
> look at products.
>
> *Lesson learned: *We simply weren’t prepared for the response we got, but
> it wasn't a simple fix either. We're now focusing on bigger, structural
> optimizations in our website to make sure nothing like that happens again.
> As annoying as it was when so many people wanted to learn more about cars
> and privacy, having too much interest in our work is also a good problem to
> have.
> We're Building a Movement to Reclaim the Internet
>
> The good news is that we try to learn from all our mistakes, adjust our
> plans, and move forward on a better path. We get to fail and learn from
> mistakes because of the support of supporters like you. Being able to fail
> and learn as opposed to fail and quit is what makes Mozilla so strong. Your
> donation is the key to that. (Of course, we also have a lot of wins this
> year – you'll hear more about them soon.)
>
> And with that, I will end with one final ask for you.
>
> *Will you donate $25 to Mozilla and help build our movement to reclaim the
> internet?*
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-x/>
>
> *Donate to Mozilla ? *
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-m/>
>
>
>
> I hope that you have time here at the end of 2023 to reflect back on some
> of your biggest and best mistakes of the year. And then take a moment to
> reflect on what you learned, how you grew, and how you are stronger now
> thanks to those mistakes. Be kind to yourself when you make a mistake – it
> often holds the answer to a question you might never have known you had.
>
> Thank you for laughing, learning, and sometimes failing along with us in
> 2023 – and for all you do for the internet.
>
> *Ashley Boyd*
> Senior Vice President, Global Advocacy
> Mozilla
>
>
>
>
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