Mailing List Archive

[Wikimedia-l] Re: Fwd: We went big in 2023. Here's some of what didn't work:
I love it too .... But will lovers of this message tolerate other
people's mistakes ? That's the question :)

So for new year let's make a committment to be more tolerant towards
what we usually do not tolerate !

We may well learn something useful along the way ...

Nattes


Le 18.12.23 à 12:43, Florence Devouard a écrit :
>
> Excellent. Love it. Thanks for sharing Z.
>
> Flo
>
> PS: and it works. I opened my wallet a bit ;)
> Second time of the year actually... toss a coin guys
>
>
> Le 18/12/2023 à 00:36, Željko Bla?e a écrit :
>> Very interesting direction in communication to wider audience by
>> acknowledging mistakes and failures.
>>
>> I hope for others in the field will follow and extend towards more
>> authentic communication and we see less PR tricks.
>>
>> ---------- Forwarded message ----------
>> From: *Mozilla* <mozilla@eml.mozilla.org>
>> Date: Friday, December 15, 2023
>> Subject: We went big in 2023. Here's some of what didn't work:
>> To: "zblace@mi2.hr" <zblace@mi2.hr>
>>
>>
>> Where we failed in
>> 2023? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ??
>> ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ? ?? ?? ?? ?? ??
>> ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?
>>
>> Mozilla
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-r/>
>> ?? Mozilla ??
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-y/>
>>
>> Donate
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-t/>
>>
>>
>> Hello Z.,
>>
>> Guess what? We make mistakes. We’re human!
>>
>> This year we at Mozilla set out to take on more new initiatives,
>> reach for deeper impact, and go bigger than ever before. A lot of it
>> went well – but we've also had our fair share of fails, goofs,
>> oopsies, and dadgummits in 2023. And so we thought, why not share
>> with our supporters about times where we tried things that didn't
>> work out, or that went differently than expected, or where we simply
>> screwed up?
>>
>> We thought you might appreciate transparency and honesty about our
>> work, even when it's not all sunshine and roses. And yes, at the end
>> of this email, we're going to ask if you can *add a donation to
>> Mozilla's end of year fundraising drive*
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-h/> –
>> while we won't promise perfection, we will promise transparency.
>>
>> So, here’s a highlight of our lowlights and what we learned in 2023:
>>
>>
>> Mistake #1: Facebook Ads and Privacy Don't Mix
>>
>> Facebook in a mixing bowl
>>
>>
>>
>> We wanted to get more people to sign one of our petitions as part of
>> a campaign to get TikTok to be more transparent about how it shares
>> user data. Our marketing team decided to try their hand at running
>> ads on Facebook to reach people who might not be in the Mozilla
>> universe yet.
>>
>> *What went wrong:* Mozilla's commitment to user privacy is
>> incompatible with the data sacrifices required by Meta. Turns out, if
>> you don’t use Meta’s privacy-intrusive conversion pixel on your
>> website – and you also refuse to give Meta any of your data – there's
>> little chance of driving actions with their advertising.
>>
>> *Lesson learned:* It is impossible to build a movement to hold tech
>> companies accountable while relying on the tools they want you to
>> use. We'll stick to places that better represent our values – because
>> that's also where we'll find people who are most committed to our
>> movement.
>>
>>
>> Mistake #2: Storms Bring Us Together, But Make Your Backup Plans
>>
>> People watching a storm
>>
>>
>>
>> Mozilla Festival – better known as MozFest – is our global gathering
>> of artists, activists, researchers, policymakers, and technologists.
>> This year's MozFest event in Nairobi, Kenya focused on issues around
>> a healthy internet and trustworthy AI in Eastern and Southern Africa.
>>
>> *What went wrong:* MozFest got hammered by some truly terrible
>> weather – a hail storm so bad and so loud it shut down a featured
>> panel conversation; winds too high to walk between buildings; and a
>> tent even blew over! People gathered together out of necessity and
>> shared their own awful weather stories. The next day, the sunlight
>> revealed a group of people who had literally weathered the storm
>> together and built stronger bonds because of it.
>>
>> *Lesson learned:* Sometimes the worst storms bring us closer
>> together. But also, always have backup plans for how to hold your event.
>>
>>
>> Mistake #3: Worldwide Media Attention Affects Our Website
>>
>> Car driving off clift
>>
>>
>>
>> When we published our *Privacy Not Included Cars & Privacy buyer’s
>> guide in September, we knew it would cause a stir. But we didn't
>> dream of the global news coverage we actually got: /Der Spiegel, Le
>> Monde, Washington Post, El Pais, The Guardian, Times of India, Wired,
>> / and even /Fox News/ – *all in one day*. (In retrospect, cars
>> wanting to know about your sex life and genetic information was a
>> huge story.)
>>
>> *What went wrong: *The part of our website with the buyer's guide
>> completely crashed. Like, BOOM, down it went, thanks to an unexpected
>> overwhelming amount of news coverage and traffic. There are some
>> technical reasons why it went down, but the short version is we
>> hadn't retooled that part of the website to be more efficient when a
>> lot of people wanted to look at products.
>>
>> *Lesson learned: *We simply weren’t prepared for the response we got,
>> but it wasn't a simple fix either. We're now focusing on bigger,
>> structural optimizations in our website to make sure nothing like
>> that happens again. As annoying as it was when so many people wanted
>> to learn more about cars and privacy, having too much interest in our
>> work is also a good problem to have.
>>
>>
>> We're Building a Movement to Reclaim the Internet
>>
>> The good news is that we try to learn from all our mistakes, adjust
>> our plans, and move forward on a better path. We get to fail and
>> learn from mistakes because of the support of supporters like you.
>> Being able to fail and learn as opposed to fail and quit is what
>> makes Mozilla so strong. Your donation is the key to that. (Of
>> course, we also have a lot of wins this year – you'll hear more about
>> them soon.)
>>
>> And with that, I will end with one final ask for you.
>>
>> *Will you donate $25 to Mozilla and help build our movement to
>> reclaim the internet?*
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-x/>
>>
>> *Donate to Mozilla ? *
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-m/>
>>
>> I hope that you have time here at the end of 2023 to reflect back on
>> some of your biggest and best mistakes of the year. And then take a
>> moment to reflect on what you learned, how you grew, and how you are
>> stronger now thanks to those mistakes. Be kind to yourself when you
>> make a mistake – it often holds the answer to a question you might
>> never have known you had.
>>
>> Thank you for laughing, learning, and sometimes failing along with us
>> in 2023 – and for all you do for the internet.
>>
>> *Ashley Boyd
>> *Senior Vice President, Global Advocacy
>> Mozilla
>>
>>
>> Connect with us
>>
>> Twitter
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-c/>
>> YouTube
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-q/>
>> Instagram
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-a/>
>>
>>
>> Thanks for reading!
>>
>> You’re receiving this email because you subscribed to Mozilla News.
>> If you no longer want to receive our emails, we’ll understand if you
>> unsubscribe
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-f/>.
>>
>> You can also update your email preferences
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-z/> at
>> any time.
>>
>> ?? Mozilla ??
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-v/>
>>
>> *Donate*
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-s/>
>>
>> 149 New Montgomery St, 4th Floor, San Francisco, CA 94105 USA
>> <https://www.google.com/maps/search/149+New+Montgomery+St,+4th+Floor,+San+Francisco,+CA+94105+USA?entry=gmail&source=g>
>>
>> Legal
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-g/> •
>> Privacy
>> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-w/>
>>
>> Unsubscribe
>> <https://mozillafoundation.cmail20.com/t/y-u-xjhyktk-ddhtvjjdu-yd/>
>>
>>
>>
>> _______________________________________________
>> Wikimedia-l mailing list --wikimedia-l@lists.wikimedia.org, guidelines at:https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines andhttps://meta.wikimedia.org/wiki/Wikimedia-l
>> Public archives athttps://lists.wikimedia.org/hyperkitty/list/wikimedia-l@lists.wikimedia.org/message/FOF3B7ICU5EEV2N4FAP6LIGLO7K6TBP2/
>> To unsubscribe send an email towikimedia-l-leave@lists.wikimedia.org
>
> _______________________________________________
> Wikimedia-l mailing list --wikimedia-l@lists.wikimedia.org, guidelines at:https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines andhttps://meta.wikimedia.org/wiki/Wikimedia-l
> Public archives athttps://lists.wikimedia.org/hyperkitty/list/wikimedia-l@lists.wikimedia.org/message/YTRW62EXR5GPPGLZN5LUMKLP7JL7LZCF/
> To unsubscribe send an email towikimedia-l-leave@lists.wikimedia.org