Excellent. Love it. Thanks for sharing Z.
Flo
PS: and it works. I opened my wallet a bit ;)
Second time of the year actually... toss a coin guys
Le 18/12/2023 à 00:36, Željko Bla?e a écrit :
> Very interesting direction in communication to wider audience by
> acknowledging mistakes and failures.
>
> I hope for others in the field will follow and extend towards more
> authentic communication and we see less PR tricks.
>
> ---------- Forwarded message ----------
> From: *Mozilla* <mozilla@eml.mozilla.org>
> Date: Friday, December 15, 2023
> Subject: We went big in 2023. Here's some of what didn't work:
> To: "zblace@mi2.hr" <zblace@mi2.hr>
>
>
> Where we failed in
> 2023? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ??
> ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ? ?? ?? ?? ?? ??
> ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?
>
> Mozilla
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-r/>
> ?? Mozilla ??
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-y/>
>
> Donate <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-t/>
>
>
> Hello Z.,
>
> Guess what? We make mistakes. We’re human!
>
> This year we at Mozilla set out to take on more new initiatives, reach
> for deeper impact, and go bigger than ever before. A lot of it went
> well – but we've also had our fair share of fails, goofs, oopsies, and
> dadgummits in 2023. And so we thought, why not share with our
> supporters about times where we tried things that didn't work out, or
> that went differently than expected, or where we simply screwed up?
>
> We thought you might appreciate transparency and honesty about our
> work, even when it's not all sunshine and roses. And yes, at the end
> of this email, we're going to ask if you can *add a donation to
> Mozilla's end of year fundraising drive*
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-h/> –
> while we won't promise perfection, we will promise transparency.
>
> So, here’s a highlight of our lowlights and what we learned in 2023:
>
>
> Mistake #1: Facebook Ads and Privacy Don't Mix
>
> Facebook in a mixing bowl
>
>
>
> We wanted to get more people to sign one of our petitions as part of a
> campaign to get TikTok to be more transparent about how it shares user
> data. Our marketing team decided to try their hand at running ads on
> Facebook to reach people who might not be in the Mozilla universe yet.
>
> *What went wrong:* Mozilla's commitment to user privacy is
> incompatible with the data sacrifices required by Meta. Turns out, if
> you don’t use Meta’s privacy-intrusive conversion pixel on your
> website – and you also refuse to give Meta any of your data – there's
> little chance of driving actions with their advertising.
>
> *Lesson learned:* It is impossible to build a movement to hold tech
> companies accountable while relying on the tools they want you to use.
> We'll stick to places that better represent our values – because
> that's also where we'll find people who are most committed to our
> movement.
>
>
> Mistake #2: Storms Bring Us Together, But Make Your Backup Plans
>
> People watching a storm
>
>
>
> Mozilla Festival – better known as MozFest – is our global gathering
> of artists, activists, researchers, policymakers, and technologists.
> This year's MozFest event in Nairobi, Kenya focused on issues around a
> healthy internet and trustworthy AI in Eastern and Southern Africa.
>
> *What went wrong:* MozFest got hammered by some truly terrible weather
> – a hail storm so bad and so loud it shut down a featured panel
> conversation; winds too high to walk between buildings; and a tent
> even blew over! People gathered together out of necessity and shared
> their own awful weather stories. The next day, the sunlight revealed a
> group of people who had literally weathered the storm together and
> built stronger bonds because of it.
>
> *Lesson learned:* Sometimes the worst storms bring us closer together.
> But also, always have backup plans for how to hold your event.
>
>
> Mistake #3: Worldwide Media Attention Affects Our Website
>
> Car driving off clift
>
>
>
> When we published our *Privacy Not Included Cars & Privacy buyer’s
> guide in September, we knew it would cause a stir. But we didn't dream
> of the global news coverage we actually got: /Der Spiegel, Le Monde,
> Washington Post, El Pais, The Guardian, Times of India, Wired, / and
> even /Fox News/ – *all in one day*. (In retrospect, cars wanting to
> know about your sex life and genetic information was a huge story.)
>
> *What went wrong: *The part of our website with the buyer's guide
> completely crashed. Like, BOOM, down it went, thanks to an unexpected
> overwhelming amount of news coverage and traffic. There are some
> technical reasons why it went down, but the short version is we hadn't
> retooled that part of the website to be more efficient when a lot of
> people wanted to look at products.
>
> *Lesson learned: *We simply weren’t prepared for the response we got,
> but it wasn't a simple fix either. We're now focusing on bigger,
> structural optimizations in our website to make sure nothing like that
> happens again. As annoying as it was when so many people wanted to
> learn more about cars and privacy, having too much interest in our
> work is also a good problem to have.
>
>
> We're Building a Movement to Reclaim the Internet
>
> The good news is that we try to learn from all our mistakes, adjust
> our plans, and move forward on a better path. We get to fail and learn
> from mistakes because of the support of supporters like you. Being
> able to fail and learn as opposed to fail and quit is what makes
> Mozilla so strong. Your donation is the key to that. (Of course, we
> also have a lot of wins this year – you'll hear more about them soon.)
>
> And with that, I will end with one final ask for you.
>
> *Will you donate $25 to Mozilla and help build our movement to reclaim
> the internet?*
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-x/>
>
> *Donate to Mozilla ? *
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-m/>
>
> I hope that you have time here at the end of 2023 to reflect back on
> some of your biggest and best mistakes of the year. And then take a
> moment to reflect on what you learned, how you grew, and how you are
> stronger now thanks to those mistakes. Be kind to yourself when you
> make a mistake – it often holds the answer to a question you might
> never have known you had.
>
> Thank you for laughing, learning, and sometimes failing along with us
> in 2023 – and for all you do for the internet.
>
> *Ashley Boyd
> *Senior Vice President, Global Advocacy
> Mozilla
>
>
> Connect with us
>
> Twitter
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-c/>
> YouTube
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-q/>
> Instagram
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-a/>
>
>
> Thanks for reading!
>
> You’re receiving this email because you subscribed to Mozilla News. If
> you no longer want to receive our emails, we’ll understand if you
> unsubscribe
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-f/>.
>
> You can also update your email preferences
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-z/> at
> any time.
>
> ?? Mozilla ??
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-v/>
>
> *Donate*
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-s/>
>
> 149 New Montgomery St, 4th Floor, San Francisco, CA 94105 USA
> <https://www.google.com/maps/search/149+New+Montgomery+St,+4th+Floor,+San+Francisco,+CA+94105+USA?entry=gmail&source=g>
>
> Legal
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-g/> •
> Privacy <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-w/>
>
> Unsubscribe
> <https://mozillafoundation.cmail20.com/t/y-u-xjhyktk-ddhtvjjdu-yd/>
>
>
>
> _______________________________________________
> Wikimedia-l mailing list --wikimedia-l@lists.wikimedia.org, guidelines at:https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines andhttps://meta.wikimedia.org/wiki/Wikimedia-l
> Public archives athttps://lists.wikimedia.org/hyperkitty/list/wikimedia-l@lists.wikimedia.org/message/FOF3B7ICU5EEV2N4FAP6LIGLO7K6TBP2/
> To unsubscribe send an email towikimedia-l-leave@lists.wikimedia.org
Flo
PS: and it works. I opened my wallet a bit ;)
Second time of the year actually... toss a coin guys
Le 18/12/2023 à 00:36, Željko Bla?e a écrit :
> Very interesting direction in communication to wider audience by
> acknowledging mistakes and failures.
>
> I hope for others in the field will follow and extend towards more
> authentic communication and we see less PR tricks.
>
> ---------- Forwarded message ----------
> From: *Mozilla* <mozilla@eml.mozilla.org>
> Date: Friday, December 15, 2023
> Subject: We went big in 2023. Here's some of what didn't work:
> To: "zblace@mi2.hr" <zblace@mi2.hr>
>
>
> Where we failed in
> 2023? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ??
> ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ? ?? ?? ?? ?? ??
> ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?
>
> Mozilla
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-r/>
> ?? Mozilla ??
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-y/>
>
> Donate <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-t/>
>
>
> Hello Z.,
>
> Guess what? We make mistakes. We’re human!
>
> This year we at Mozilla set out to take on more new initiatives, reach
> for deeper impact, and go bigger than ever before. A lot of it went
> well – but we've also had our fair share of fails, goofs, oopsies, and
> dadgummits in 2023. And so we thought, why not share with our
> supporters about times where we tried things that didn't work out, or
> that went differently than expected, or where we simply screwed up?
>
> We thought you might appreciate transparency and honesty about our
> work, even when it's not all sunshine and roses. And yes, at the end
> of this email, we're going to ask if you can *add a donation to
> Mozilla's end of year fundraising drive*
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-h/> –
> while we won't promise perfection, we will promise transparency.
>
> So, here’s a highlight of our lowlights and what we learned in 2023:
>
>
> Mistake #1: Facebook Ads and Privacy Don't Mix
>
> Facebook in a mixing bowl
>
>
>
> We wanted to get more people to sign one of our petitions as part of a
> campaign to get TikTok to be more transparent about how it shares user
> data. Our marketing team decided to try their hand at running ads on
> Facebook to reach people who might not be in the Mozilla universe yet.
>
> *What went wrong:* Mozilla's commitment to user privacy is
> incompatible with the data sacrifices required by Meta. Turns out, if
> you don’t use Meta’s privacy-intrusive conversion pixel on your
> website – and you also refuse to give Meta any of your data – there's
> little chance of driving actions with their advertising.
>
> *Lesson learned:* It is impossible to build a movement to hold tech
> companies accountable while relying on the tools they want you to use.
> We'll stick to places that better represent our values – because
> that's also where we'll find people who are most committed to our
> movement.
>
>
> Mistake #2: Storms Bring Us Together, But Make Your Backup Plans
>
> People watching a storm
>
>
>
> Mozilla Festival – better known as MozFest – is our global gathering
> of artists, activists, researchers, policymakers, and technologists.
> This year's MozFest event in Nairobi, Kenya focused on issues around a
> healthy internet and trustworthy AI in Eastern and Southern Africa.
>
> *What went wrong:* MozFest got hammered by some truly terrible weather
> – a hail storm so bad and so loud it shut down a featured panel
> conversation; winds too high to walk between buildings; and a tent
> even blew over! People gathered together out of necessity and shared
> their own awful weather stories. The next day, the sunlight revealed a
> group of people who had literally weathered the storm together and
> built stronger bonds because of it.
>
> *Lesson learned:* Sometimes the worst storms bring us closer together.
> But also, always have backup plans for how to hold your event.
>
>
> Mistake #3: Worldwide Media Attention Affects Our Website
>
> Car driving off clift
>
>
>
> When we published our *Privacy Not Included Cars & Privacy buyer’s
> guide in September, we knew it would cause a stir. But we didn't dream
> of the global news coverage we actually got: /Der Spiegel, Le Monde,
> Washington Post, El Pais, The Guardian, Times of India, Wired, / and
> even /Fox News/ – *all in one day*. (In retrospect, cars wanting to
> know about your sex life and genetic information was a huge story.)
>
> *What went wrong: *The part of our website with the buyer's guide
> completely crashed. Like, BOOM, down it went, thanks to an unexpected
> overwhelming amount of news coverage and traffic. There are some
> technical reasons why it went down, but the short version is we hadn't
> retooled that part of the website to be more efficient when a lot of
> people wanted to look at products.
>
> *Lesson learned: *We simply weren’t prepared for the response we got,
> but it wasn't a simple fix either. We're now focusing on bigger,
> structural optimizations in our website to make sure nothing like that
> happens again. As annoying as it was when so many people wanted to
> learn more about cars and privacy, having too much interest in our
> work is also a good problem to have.
>
>
> We're Building a Movement to Reclaim the Internet
>
> The good news is that we try to learn from all our mistakes, adjust
> our plans, and move forward on a better path. We get to fail and learn
> from mistakes because of the support of supporters like you. Being
> able to fail and learn as opposed to fail and quit is what makes
> Mozilla so strong. Your donation is the key to that. (Of course, we
> also have a lot of wins this year – you'll hear more about them soon.)
>
> And with that, I will end with one final ask for you.
>
> *Will you donate $25 to Mozilla and help build our movement to reclaim
> the internet?*
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-x/>
>
> *Donate to Mozilla ? *
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-m/>
>
> I hope that you have time here at the end of 2023 to reflect back on
> some of your biggest and best mistakes of the year. And then take a
> moment to reflect on what you learned, how you grew, and how you are
> stronger now thanks to those mistakes. Be kind to yourself when you
> make a mistake – it often holds the answer to a question you might
> never have known you had.
>
> Thank you for laughing, learning, and sometimes failing along with us
> in 2023 – and for all you do for the internet.
>
> *Ashley Boyd
> *Senior Vice President, Global Advocacy
> Mozilla
>
>
> Connect with us
>
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-c/>
> YouTube
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-q/>
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-a/>
>
>
> Thanks for reading!
>
> You’re receiving this email because you subscribed to Mozilla News. If
> you no longer want to receive our emails, we’ll understand if you
> unsubscribe
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-f/>.
>
> You can also update your email preferences
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-z/> at
> any time.
>
> ?? Mozilla ??
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-v/>
>
> *Donate*
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-s/>
>
> 149 New Montgomery St, 4th Floor, San Francisco, CA 94105 USA
> <https://www.google.com/maps/search/149+New+Montgomery+St,+4th+Floor,+San+Francisco,+CA+94105+USA?entry=gmail&source=g>
>
> Legal
> <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-g/> •
> Privacy <https://mozillafoundation.cmail20.com/t/y-l-xjhyktk-ddhtvjjdu-w/>
>
> Unsubscribe
> <https://mozillafoundation.cmail20.com/t/y-u-xjhyktk-ddhtvjjdu-yd/>
>
>
>
> _______________________________________________
> Wikimedia-l mailing list --wikimedia-l@lists.wikimedia.org, guidelines at:https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines andhttps://meta.wikimedia.org/wiki/Wikimedia-l
> Public archives athttps://lists.wikimedia.org/hyperkitty/list/wikimedia-l@lists.wikimedia.org/message/FOF3B7ICU5EEV2N4FAP6LIGLO7K6TBP2/
> To unsubscribe send an email towikimedia-l-leave@lists.wikimedia.org