One group of people UUNET is going to listen to is their customer base.
All we need is a couple of friendly journalists to write
a few magazine articles pointing out to the "end user" of the various
commercial services that connect through UUNET (MSN & Earthlink, for example)
that their ability to access the web is in serious trouble.
You could also start a "brand" campaign to publicise this issue. Get a logo,
form an association, etc. Put the logo on your home page... Call it the
"Open Peering Initiative". Set some association guidelines for accepting
peering sessions (3 peering points, DS3 backsone, 24Hr NOC, peer with RA,
for example).
If nothing else, it sounds good when you're selling to customers:
"Why should I buy from *your company* as opposed to a large ISP
like Sprint or UUNET"
"Well, we connect to more networks than Sprint or UUNET. We'll exchange
internet traffic with any network at the peering points. Sprint and UUNET
are limiting themselves to a handful of large networks. The bottom line
is that your packets get to their destination faster with fewer intervening
hops. With the larger networks, packets from San Francisco destined for
a site in San Jose may have to travel all the way to the east coast &
traverse 2 or 3 additional networks just to travel 40 miles."
We've have quite a number of potential customers ask us if we are at CIX or
MAE-West. They should also be asking about who we peer with.
Joe
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All we need is a couple of friendly journalists to write
a few magazine articles pointing out to the "end user" of the various
commercial services that connect through UUNET (MSN & Earthlink, for example)
that their ability to access the web is in serious trouble.
You could also start a "brand" campaign to publicise this issue. Get a logo,
form an association, etc. Put the logo on your home page... Call it the
"Open Peering Initiative". Set some association guidelines for accepting
peering sessions (3 peering points, DS3 backsone, 24Hr NOC, peer with RA,
for example).
If nothing else, it sounds good when you're selling to customers:
"Why should I buy from *your company* as opposed to a large ISP
like Sprint or UUNET"
"Well, we connect to more networks than Sprint or UUNET. We'll exchange
internet traffic with any network at the peering points. Sprint and UUNET
are limiting themselves to a handful of large networks. The bottom line
is that your packets get to their destination faster with fewer intervening
hops. With the larger networks, packets from San Francisco destined for
a site in San Jose may have to travel all the way to the east coast &
traverse 2 or 3 additional networks just to travel 40 miles."
We've have quite a number of potential customers ask us if we are at CIX or
MAE-West. They should also be asking about who we peer with.
Joe
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