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[Announcement] Wikimedia promotion committee
I'd like to announce here the creation of the Wikimedia promotion
committee. It is a new subcommittee of the Communications committee
which deals with the production of promotion material for Wikimedia and
its projects and establishing guidelines to ensure that promotion
material follows some quality standards.

== Membership ==

The subcom is currently composed of Arne Klempert and me. Some
background: Arne has worked as media designer for some years and he has
created much of the printed material for Wikimedia Deutschland. I'm a
typesetter's daughter, interested and educated in typography since
childhood and worked as a journalist for some years where I also got
some insights into professional layout.

The procedure for becoming a member of the committee is simple: submit
good work ;-) If you have a skilled hand for design and like creating
needed promotion stuff, we're happy to welcome you as new member.

Of course you don't have to be a member to create promotion stuff - if
you do on a regular basis, we're very happy to hear from you, review
work together and help.

== Visual identity guidelines ==

The committee works on developing visual identity guidelines for the
projects. In the absence of project specific guidelines, the guidelines
for the Wikimedia logo are valid:
http://wikimediafoundation.org/wiki/Wikimedia_visual_identity_guidelines

If you design promotion stuff for your project, please follow them as
closely as possible (or we'll come and hunt you at night ;-)

== Production of promotion material ==

It's obvious that two people can't do all the necessary design work for
all the projects in the different languages. Currently, we focus on
creating a basic set of necessary things:
* Brochure (threefold, DIN A4), see http://meta.wikimedia.org/wiki/Leaflet
* Cheatsheet (DIN A long), see http://meta.wikimedia.org/wiki/Cheatsheet
* Information kit for journalists, sponsors and business contacts (DIN A4)

The first steps towards an achieved corporate identity are currently
done on http://meta.wikimedia.org/wiki/Leaflet/cover (title page of
brochures for wikimedia and all projects), please voice your opinion on
the talk page about the drafts and/or submit own proposals.

== Logos ==

The promotion subcom will act as intermediate institution between
community and board in the process of choosing new project logos. It
will check if community chosen project logos fullfill the necessary
requirements (format specification, copyright situation etc., see
http://meta.wikimedia.org/wiki/Logos) to become official project logos
and submit them with a recommendation to the board for approval.

== Contact ==

You can contact as on http://meta.wikimedia.org/wiki/Talk:Promotion, on
IRC in #wikimedia-cc (akl and elian) or by email to elian@djini.de and
arne.klempert@wikimedia.de

If you are interested in the activities of the promcom, please get in
touch with us.

greetings,
elian
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Re: [Announcement] Wikimedia promotion committee [ In reply to ]
On 10/1/06, Elisabeth Bauer <elian@djini.de> wrote:
> I'd like to announce here the creation of the Wikimedia promotion
> committee. It is a new subcommittee of the Communications committee
> which deals with the production of promotion material for Wikimedia and
> its projects and establishing guidelines to ensure that promotion
> material follows some quality standards.
>

Subcommittee? Guidelines? You know anyone who propsed this at project
level would find themselves with several thousand links to
[[m:Instruction creep]]

> == Visual identity guidelines ==
>
> The committee works on developing visual identity guidelines for the
> projects. In the absence of project specific guidelines, the guidelines
> for the Wikimedia logo are valid:
> http://wikimediafoundation.org/wiki/Wikimedia_visual_identity_guidelines
>
> If you design promotion stuff for your project, please follow them as
> closely as possible (or we'll come and hunt you at night ;-)
>

Well I would but in the interests of not breaking copyright law I
think the "do not use foundation or project logos" route is somewhat
safer.


> == Production of promotion material ==
>
> It's obvious that two people can't do all the necessary design work for
> all the projects in the different languages. Currently, we focus on
> creating a basic set of necessary things:
> * Brochure (threefold, DIN A4), see http://meta.wikimedia.org/wiki/Leaflet

Can you fid the person who included the phrase "Our editors range in
age from seven to
seventy" and tell them that the projects are quite able to shoot
themselves in the foot without foundation help? Or do you really want
to advertise the posibility that we have 7 year olds editing something
as solidly adult in content as wikipedia?


> == Logos ==
>
> The promotion subcom will act as intermediate institution between
> community and board in the process of choosing new project logos. It
> will check if community chosen project logos fullfill the necessary
> requirements (format specification, copyright situation etc., see
> http://meta.wikimedia.org/wiki/Logos) to become official project logos
> and submit them with a recommendation to the board for approval.
>

[[m:Instruction creep]]



--
geni
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Re: [Announcement] Wikimedia promotion committee [ In reply to ]
geni wrote:
> On 10/1/06, Elisabeth Bauer <elian@djini.de> wrote:

>> == Visual identity guidelines ==
>>
>> The committee works on developing visual identity guidelines for the
>> projects. In the absence of project specific guidelines, the guidelines
>> for the Wikimedia logo are valid:
>> http://wikimediafoundation.org/wiki/Wikimedia_visual_identity_guidelines
>>
>> If you design promotion stuff for your project, please follow them as
>> closely as possible (or we'll come and hunt you at night ;-)
>
> Well I would but in the interests of not breaking copyright law I
> think the "do not use foundation or project logos" route is somewhat
> safer.

No. If a project community wants to advertise their project in the
outside world, they _should_ use the project logo.

And not use a fake one for fear of breaking copyright. The wrongest
thing you could do is to design a Wikipedia flyer using
http://commons.wikimedia.org/wiki/Image:AnimationWIKIPEDIA001.gif

>> == Production of promotion material ==
>>
>> It's obvious that two people can't do all the necessary design work for
>> all the projects in the different languages. Currently, we focus on
>> creating a basic set of necessary things:
>> * Brochure (threefold, DIN A4), see http://meta.wikimedia.org/wiki/Leaflet
>
> Can you fid the person who included the phrase "Our editors range in
> age from seven to
> seventy" and tell them that the projects are quite able to shoot
> themselves in the foot without foundation help? Or do you really want
> to advertise the posibility that we have 7 year olds editing something
> as solidly adult in content as wikipedia?

The text is here: http://meta.wikimedia.org/wiki/Leaflet/en - feel free
to rewrite and improve it ;-)

As a non-native speaker I have to rely on the help of volunteers.

>> == Logos ==
>>
>> The promotion subcom will act as intermediate institution between
>> community and board in the process of choosing new project logos. It
>> will check if community chosen project logos fullfill the necessary
>> requirements (format specification, copyright situation etc., see
>> http://meta.wikimedia.org/wiki/Logos) to become official project logos
>> and submit them with a recommendation to the board for approval.

> [[m:Instruction creep]]

Of course. A little story for you:
<rant>
Two days before the start of Wikimania 2005, in the organizers' office.
Elian is layouting the press kit, searching for highresolution versions
of all project logos. The wikibooks logo was available only as Wiki.png.

Scaled to print resolution, it was 10x12 mm which looked a bit small on
an DIN A4 page.

Brion had redrawn the wikibooks logo for a convention, unfortunately the
file was lost on a broken hard disk. No problem, let's just take a
digital camera, take a photo from the printout he still had, do a little
bit of filtering in gimp... So we used a photo of a bitmap graphic and,
at least for my part, are using it till today.

Shall I tell you the story of the t-shirt producer, too, who wanted to
print the wikipedia logo as a serigraph?

And all this because nobody thought - when the logos were chosen - that
logos are not just for the upper left corner of a mediawiki installation
but are needed in suitable versions for print as well.
</rant>

greetings,
elian
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Re: [Announcement] Wikimedia promotion committee [ In reply to ]
A little bump to mention how much this committee important is and to
invite people to join it.

I suggest that three focus are in particular important, and the three
requires very different people help.

The first is improvement of the material we can provide when we visit
potential partners. There is already a good work on this, and the
Foundation needs to provide further input and data to make it.
Suggestions from people in business in particular is welcome.

The second focus is about translation. The leaflets are already
translated in several languages, but probably not enough. They need more
translation AND MOSTLY, communities in various languages need to know
these documents exist.

Last is projects. We have a lot of documentation on Wikipedia. Very
little on Commons, Wikisource etc... We need MORE.

Incidently, the french language community has an urgent need for
Wikisource and Wikicommons projects to receive a lot of light from
french press.... within 2 weeks (yeah, short). We must be noticeable as
a french virtual library urgently :-)

Can it be a special urgent focus ?

ant


Elisabeth Bauer wrote:
> I'd like to announce here the creation of the Wikimedia promotion
> committee. It is a new subcommittee of the Communications committee
> which deals with the production of promotion material for Wikimedia and
> its projects and establishing guidelines to ensure that promotion
> material follows some quality standards.
>
> == Membership ==
>
> The subcom is currently composed of Arne Klempert and me. Some
> background: Arne has worked as media designer for some years and he has
> created much of the printed material for Wikimedia Deutschland. I'm a
> typesetter's daughter, interested and educated in typography since
> childhood and worked as a journalist for some years where I also got
> some insights into professional layout.
>
> The procedure for becoming a member of the committee is simple: submit
> good work ;-) If you have a skilled hand for design and like creating
> needed promotion stuff, we're happy to welcome you as new member.
>
> Of course you don't have to be a member to create promotion stuff - if
> you do on a regular basis, we're very happy to hear from you, review
> work together and help.
>
> == Visual identity guidelines ==
>
> The committee works on developing visual identity guidelines for the
> projects. In the absence of project specific guidelines, the guidelines
> for the Wikimedia logo are valid:
> http://wikimediafoundation.org/wiki/Wikimedia_visual_identity_guidelines
>
> If you design promotion stuff for your project, please follow them as
> closely as possible (or we'll come and hunt you at night ;-)
>
> == Production of promotion material ==
>
> It's obvious that two people can't do all the necessary design work for
> all the projects in the different languages. Currently, we focus on
> creating a basic set of necessary things:
> * Brochure (threefold, DIN A4), see http://meta.wikimedia.org/wiki/Leaflet
> * Cheatsheet (DIN A long), see http://meta.wikimedia.org/wiki/Cheatsheet
> * Information kit for journalists, sponsors and business contacts (DIN A4)
>
> The first steps towards an achieved corporate identity are currently
> done on http://meta.wikimedia.org/wiki/Leaflet/cover (title page of
> brochures for wikimedia and all projects), please voice your opinion on
> the talk page about the drafts and/or submit own proposals.
>
> == Logos ==
>
> The promotion subcom will act as intermediate institution between
> community and board in the process of choosing new project logos. It
> will check if community chosen project logos fullfill the necessary
> requirements (format specification, copyright situation etc., see
> http://meta.wikimedia.org/wiki/Logos) to become official project logos
> and submit them with a recommendation to the board for approval.
>
> == Contact ==
>
> You can contact as on http://meta.wikimedia.org/wiki/Talk:Promotion, on
> IRC in #wikimedia-cc (akl and elian) or by email to elian@djini.de and
> arne.klempert@wikimedia.de
>
> If you are interested in the activities of the promcom, please get in
> touch with us.
>
> greetings,
> elian

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