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Report to the Board April 2009
Report to the Wikimedia Foundation Board of Trustees

Covering: April 2009
Prepared by: Sue Gardner, Executive Director, Wikimedia Foundation
Prepared for: Wikimedia Foundation Board of Trustees

MILESTONES FROM APRIL
1.Berlin Board and Chapters meeting
1.Licensing update vote launched
2.Chief Program Officer hired

KEY PRIORITIES FOR MAY
1.Further development of 2009-10 Annual Plan and staff goals
2.Israeli Wikipedia Academy
3.Begin hiring for Strategy Plan project
4.Implement license update

In April, the Wikimedia Foundation sites held steady as the number
four most-popular sites in the world, with 320,043,000 global unique
visitors, according to comScore Media Metrix.

CHAPTERS MEETING, BOARD MEETING, & MEDIAWIKI DEVELOPERS CONFERENCE

Many Wikimedia Foundation staff attended the All Chapters meeting,
Board meeting, and MediaWiki developers conference in Berlin in early
April.

The following people gave workshops: Frank Schulenburg gave a workshop
on public outreach; Rand Montoya gave a workshop on fundraising; Erik
Moeller gave a workshop on the Chapters Funding Request process, and
Mike Godwin gave a workshop on trademarks.

Sue Gardner and James Owen attended the Board of Trustees meeting,
which was held concurrent with the All Chapters meeting. Key agenda
items at the Board of Trustees meeting included a recap of the
2009-2010 Annual Plan development process and solicitation of Board
member feedback; a discussion of Biographies of Living People,
approval to proceed with the Strategic Planning project, and a
discussion of trademark policy and practices. During the closing
session of the All Chapters meeting, the Board and Sue announced the
Strategy project, and participated in a general discussion about it.

Concurrent with the All Chapters and Board of Trustees meetings,
Wikimedia Germany developer Daniel Kinzler organized a conference for
MediaWiki developers. It was attended by Wikimedia Foundation
technical staff Brion Vibber, Tomasz Finc, Mark Bergsma, Tim Starling,
Trevor Parscal and Arash Boostani. Many volunteer developers from
Europe and elsewhere also attended. Among the many productive
discussions, the most notable was a decision to integrate maps from
OpenStreetMap, a free and open mapping project, in Wikimedia projects.
A project to set up a map tile server mirror locally in our Amsterdam
hosting cluster is underway, and development is ongoing on a
functional inline map display widget.

The Wikimedia Foundation congratulates Wikimedia Germany on
successfully organizing a very useful and productive conference.

TECHNOLOGY

Fred Vassard began improvements to operations infrastructure such as
spam filtering, logging, and status monitoring as well as
investigating commercial monitoring options.

After discussion with Manuel Schneider from the OpenZim project, the
OpenZim format was identified as a likely target for future offline
distributions such as DVD and USB stick versions of Wikipedia. Tomasz
Finc will explore integration of OpenZim into the dump process, once
the primary issues around database dump reliability are fully
addressed.

The Wikimedia Foundation officially opted out of the “Phorm”
traffic-scanning targeted-advertising system which is being rolled out
by some ISPs in the UK. This may be a largely symbolic measure: it is
intended to demonstrates the Wikimedia Foundation's commitment to
Internet freedom and privacy for the Wikimedia Foundation's users.

In April, the team began soliciting more active testing for the new
mobile gateway at m.wikipedia.org, which is targeted for a full public
release later this year.

Other areas of department focus:

* Tim Starling is preparing an upcoming MediaWiki 1.15 release, which
addresses some low-level data storage and installer/upgrade issues.
* FlaggedRevisions and the new AbuseFilter extension have continued to
see maintenance development from contract developers Aaron and Andrew.
* Kul Wadhwa and Tomasz began assessing a lead on sponsorship of
development time and hardware for improved reliability of database
dump generation. In the meantime Tomasz will coordinate with external
partners on partial or complete Commons/Wikimedia file mirroring.
* Summer of Code student applications were received and four projects accepted.

The focus of the usability team in April was to review and analyze the
findings from the usability study. After the team completed its
initial analysis, Naoko Komura released the study's methodology and
findings to the public project site. (usability.wikimedia.org) The
team began to brainstorm solutions to problem areas revealed during
the initial data collection, and conducted an environmental scan of
available extensions and tools potentially related to usability.

OTHER PROGRAM ACTIVITIES

On April 12, the Wikimedia Foundation launched a community vote on
whether to adopt Creative Commons Attribution/Share-Alike as the
primary license for all eligible GFDL-licensed content. The vote will
be concluded in May. (For this purpose, a new MediaWiki software
extension, SecurePoll, was developed, which will be refined further as
a general-purpose extension for secure elections and polls.) The vote
was administered by Software in the Public Interest (SPI), a
non-profit organization which aims to help develop and distribute open
hardware and software. SPI also administers the Wikimedia Foundation's
Board of Trustees elections process.

On April 13, the Wikimedia Foundation welcomed Jennifer Riggs as its
first-ever Chief Program Officer, and Jennifer began orienting herself
to the work and culture of the Foundation. Jennifer comes to
Wikimedia from the American Red Cross Bay Area chapter, where, as
Manager of Volunteer Resources, she managed the work of more than a
thousand volunteers. Prior to the Red Cross, she worked at the
California School-Age Consortium and with the Peace Corps. Jennifer's
orientation will include numerous informal discussions with Wikimedia
volunteers as well as Advisory Board members.

Cary Bass and Sara Crouse worked with Wikimedia volunteers to launch
the Wikimania scholarship application process.

The Wikimedia Foundation participated in interviews with KNX/CBS 1070
Radio (Los Angeles, California); National Public Radio (Seattle,
Washington); VEJA Magazine (Sao Paulo, Brazil); the Wall Street
Journal (San Francisco, California); Les Echos (Paris, France); Gazeta
Wyborcza (Warsaw, Poland); Cinco Dias (Madrid, Spain); Creativity
Magazine (New York, New York); Symbol Report (Frederick, Maryland);
Telephony (Chicago, Illinois); the Associated Press (New York, New
York); MediaPost (New York, New York); and the Times newspaper
(London, United Kingdom).

FUNDRAISING, GRANTS, & PARTNERSHIPS

During April, the Wikimedia Foundation received 922 donations, with a
combined total value of USD 78,453. Year-to-date, the Wikimedia
Foundation has raised USD 5,491415 in donations from individuals, 37%
above the full-year target of USD 4,000,000.

Rebecca Handler organized a trip for herself and Sue Gardner to
cultivate current and prospective donors in New York City in mid-May.

Rand Montoya continued planning for the Annual Giving Campaign as well
as longer term community giving activities, and began work with Four
Kitchens on upgrades to the open source CiviCRM donations database,
including improved reporting functionality based on best practices in
fundraising.

FINANCE AND ADMINISTRATION

Work continued on the 2009-10 Annual Plan, including planning by all
departments. Following Board review and approval of the 2008-09 Form
990 Tax Return, Veronique Kessler filed the return and posted a public
copy of the return and an FAQ to the Wikimedia Foundation website
(http://wikimediafoundation.org/wiki/Form_2007_Questions_and_Answers).
Veronique also began researching the implications of the Wikimedia
Foundation beginning to offer grants to individuals and chapter
organizations, and Veronique and Jennifer began creating draft
procedures related to approving grants.

BUSINESS DEVELOPMENT

After several months of negotiations, Business Development executed
its first major strategic partnership with a Fortune 500 company. This
is a mission-friendly three-year deal with Orange (France Telecom) to
integrate Wikipedia content and marks into Orange's web and mobile
properties.
http://wikimediafoundation.org/wiki/Press_releases/Orange_and_Wikimedia_announce_partnership_April_2009

Future developments may include improving mobile functionality, new
applications, expansion to IPTV and other platforms.

LEGAL

At the April Board meeting, Sue presented a position paper outlining
recommendations for the handling and development of the Foundation's
commercially valuable trademarks. The paper was developed by Mike
Godwin with co-authors John Slafsky and Nathan Ferguson of the law
firm Wilson Sonsini Goodrich Rosati. Following its review, the Board
requested that Mike take appropriate steps to register and protect the
Wikimedia marks, and also develop a strategy, policies and practices,
to allow uses by the chapters and community for activities in line
with the Wikimedia mission. Following the Board meeting, Mike
distributed a first-draft policy to the chapters, and began collecting
feedback.







--
Sue Gardner
Executive Director
Wikimedia Foundation

415 839 6885 office

Imagine a world in which every single human being can freely share in
the sum of all knowledge. Help us make it a reality!

http://wikimediafoundation.org/wiki/Donate

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Re: Report to the Board April 2009 [ In reply to ]
2009/8/11 Sue Gardner <sgardner@wikimedia.org>:
> FUNDRAISING, GRANTS, & PARTNERSHIPS
>
> During April, the Wikimedia Foundation received 922 donations, with a
> combined total value of USD 78,453.   Year-to-date, the Wikimedia
> Foundation has raised USD 5,491415 in donations from individuals, 37%
> above the full-year target of USD 4,000,000.

As always, thanks for these reports. I'm curious - 37% is a lot of
extra money, is there a plan for how to spend it? Has this year's
spending been increased or will the extra just be carried over to next
year or just kept as reserves?

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Re: Report to the Board April 2009 [ In reply to ]
2009/8/11 Thomas Dalton <thomas.dalton@gmail.com>:
> 2009/8/11 Sue Gardner <sgardner@wikimedia.org>:
>> FUNDRAISING, GRANTS, & PARTNERSHIPS
>>
>> During April, the Wikimedia Foundation received 922 donations, with a
>> combined total value of USD 78,453.   Year-to-date, the Wikimedia
>> Foundation has raised USD 5,491415 in donations from individuals, 37%
>> above the full-year target of USD 4,000,000.
>
> As always, thanks for these reports. I'm curious - 37% is a lot of
> extra money, is there a plan for how to spend it? Has this year's
> spending been increased or will the extra just be carried over to next
> year or just kept as reserves?

As always, you are hugely welcome -- it's my pleasure :-)

I will ask Veronique to reply a little more fully, but here's the gist:

1) That paragraph of the report doesn't cover our full financial
picture -- total revenues weren't up 37%, just individual donations as
a subset of total revenues. So, there was not a USD 1.49 million
"surplus" -- it was less than that, because other areas
under-performed against plan in the same period. Also bear in mind
that spending varied relative to plan, as well.

2) #1 notwithstanding, we are indeed thinking about what to do with
money unspent in a given year. In general, I do not want the Wikimedia
Foundation to accumulate massive reserves -- generally, because donors
give money in hopes it will be spent usefully. But at the same time,
it would be imprudent to have no financial cushion at all. This is one
of the issues Veronique and I think about quite a bit, and I know she
is hoping that the strategy project will work on it too. How much
reserve is enough, when is it time to build towards an endowment.

I'll ask Veronique to comment further :-)

Thanks,
Sue

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Re: Report to the Board April 2009 [ In reply to ]
Your comment is very timely. We are, and have been, thinking about the
best solution regarding extra money. First, we want to consider an
appropriate "reserve" amount, i.e. this can range from 3 months of
expenses for some organizations to 2 years for others. So, we are
discussing this; there are lots of theories of the perfect amount.
Beyond that, we are considering things like investment strategy, the
creation of an endowment, etc.-things that can help towards ongoing
financial sustainability.

Veronique

Thomas Dalton wrote:
> 2009/8/11 Sue Gardner <sgardner@wikimedia.org>:
>
>> FUNDRAISING, GRANTS, & PARTNERSHIPS
>>
>> During April, the Wikimedia Foundation received 922 donations, with a
>> combined total value of USD 78,453. Year-to-date, the Wikimedia
>> Foundation has raised USD 5,491415 in donations from individuals, 37%
>> above the full-year target of USD 4,000,000.
>>
>
> As always, thanks for these reports. I'm curious - 37% is a lot of
> extra money, is there a plan for how to spend it? Has this year's
> spending been increased or will the extra just be carried over to next
> year or just kept as reserves?
>
> _______________________________________________
> foundation-l mailing list
> foundation-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
>

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Re: Report to the Board April 2009 [ In reply to ]
2009/8/12 Veronique Kessler <vkessler@wikimedia.org>:
> Your comment is very timely.  We are, and have been, thinking about the
> best solution regarding extra money.  First, we want to consider an
> appropriate "reserve" amount, i.e. this can range from 3 months of
> expenses for some organizations to 2 years for others.  So, we are
> discussing this; there are lots of theories of the perfect amount.
> Beyond that, we are considering things like investment strategy, the
> creation of an endowment, etc.-things that can help towards ongoing
> financial sustainability.

Thank you both for your replies. I drafted a Reserve Policy for
Wikimedia UK so I have some idea of the challenge facing you there!
I'm really glad you are giving the subject of an endowment serious
thought, I think it would be really good to have that kind of
sustainability in the future.

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Re: Report to the Board April 2009 [ In reply to ]
I want to echo Thomas's remarks. It is certainly a fine line to
balance, and I am glad that the donor's concerns are on your mind. I
also want to reiterate my support for an endowment. I'm not going to
preach at anyone here (least of all you and Veronique) the benefits of
having one, but I'm glad that it is actively on the WMF staff's mind.

-Dan
On Aug 11, 2009, at 8:29 PM, Thomas Dalton wrote:

> 2009/8/12 Veronique Kessler <vkessler@wikimedia.org>:
>> Your comment is very timely. We are, and have been, thinking about
>> the
>> best solution regarding extra money. First, we want to consider an
>> appropriate "reserve" amount, i.e. this can range from 3 months of
>> expenses for some organizations to 2 years for others. So, we are
>> discussing this; there are lots of theories of the perfect amount.
>> Beyond that, we are considering things like investment strategy, the
>> creation of an endowment, etc.-things that can help towards ongoing
>> financial sustainability.
>
> Thank you both for your replies. I drafted a Reserve Policy for
> Wikimedia UK so I have some idea of the challenge facing you there!
> I'm really glad you are giving the subject of an endowment serious
> thought, I think it would be really good to have that kind of
> sustainability in the future.
>
> _______________________________________________
> foundation-l mailing list
> foundation-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l


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Re: Report to the Board April 2009 [ In reply to ]
On Tue, Aug 11, 2009 at 6:46 PM, Sue Gardner <sgardner@wikimedia.org> wrote:

> Report to the Wikimedia Foundation Board of Trustees
>
> Covering: April 2009
> Prepared by: Sue Gardner, Executive Director, Wikimedia
> Foundation
> Prepared for: Wikimedia Foundation Board of Trustees
>

I really like these reports, but they'd be more useful if they came sooner
after the events they describe. Will you be able to catch up to a <1-month
delay in the near future? (I wouldn't mind if the reports for May, June, and
July were condensed, if that's what it took.)
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Re: Report to the Board April 2009 [ In reply to ]
2009/8/12 Benjamin Lees <emufarmers@gmail.com>:
> On Tue, Aug 11, 2009 at 6:46 PM, Sue Gardner <sgardner@wikimedia.org> wrote:
>
>> Report to the Wikimedia Foundation Board of Trustees
>>
>> Covering:               April 2009
>> Prepared by:            Sue Gardner, Executive Director, Wikimedia
>> Foundation
>> Prepared for:   Wikimedia Foundation Board of Trustees
>>
>
> I really like these reports, but they'd be more useful if they came sooner
> after the events they describe.  Will you be able to catch up to a <1-month
> delay in the near future? (I wouldn't mind if the reports for May, June, and
> July were condensed, if that's what it took.)

Yes, I've been thinking that. Do we get the reports at about the same
time as the board or is the delay due to the need to go through the
report checking if anything needs to be redacted? I wouldn't mind
combined reports either, but they aren't really meant for us, it's
what the board wants that is most important.

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Re: Report to the Board April 2009 [ In reply to ]
Thomas Dalton wrote:
> 2009/8/12 Benjamin Lees <emufarmers@gmail.com>:
>
>> I really like these reports, but they'd be more useful if they came sooner
>> after the events they describe. Will you be able to catch up to a <1-month
>> delay in the near future? (I wouldn't mind if the reports for May, June, and
>> July were condensed, if that's what it took.)
>>
> Yes, I've been thinking that. Do we get the reports at about the same
> time as the board or is the delay due to the need to go through the
> report checking if anything needs to be redacted?
The delay tends to be minimal, Sue typically sends information to the
community directly after having communicated with the board, although
occasionally a portion of a report may be redacted. In this case, the
board received the April report yesterday. It was actually out of
sequence, because we received her report for May a little earlier, so I
expect you should see that one pretty soon as well. As for getting fully
caught up, I'm sure that's her goal, although you may appreciate that at
times actually doing the work ends up taking priority over reporting on
the work that was done. From the board's perspective, she does keep us
informed of developments outside the monthly reports as well, so we
remain able to exercise our oversight responsibilities, but I would
agree that these monthly summaries are very helpful.

--Michael Snow


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Re: Report to the Board April 2009 [ In reply to ]
(Adding to what Michael said.)

Yes, we're trying to catch up. May will be posted tomorrow, and June is being worked on right now.

These reports started off as simple staff activity reports (when I joined the Foundation two years ago), and when the staff was small they were fairly easy to put together quickly. Over time, we've added in new structured info such as the comScore Media Metrix data, lists of media interviews, fundraising totals, etc. That takes a little longer to gather -- for example, we don't have finalized fundraising totals until 20 days following the close of month, and comScore data can take even longer. Plus, growth in staff means it takes that much longer to collect and synthesize everyone's input.

Meantime, we've been working towards a parallel data-driven monthly report -- it would include comScore data, financial information, and metrics aimed at assessing participation and quality. The financial information for that report is now regularly produced on a monthly basis, and we are pretty close to having good-enough reach, quality and participation metrics regularly produced as well, thanks to Erik Zachte and others. The goal of the data-driven report is to focus less on staff activity, and more on a high-level assessment of the overall health of the Foundation and its projects.

Once we have the data-driven report in regular production, we can rethink reporting overall. For example, we might decide to publish the monthly data report + a richer text-based staff activities report once a quarter. That would mean the activities report could be less focused on small incremental changes (the staff worked on X, the staff continued Y) and more focused on providing greater detail about a small number of high-priority initiatives, e.g., the strategy project, the usability project, the bookshelf project, etc. Or, we could publish the data report, plus a lightweight, simple monthly activities report focused purely on staff work -- new hires and that kind of thing.

I definitely sympathize with people wanting to be connected and aware of what's going on with the staff. I'd be curious to know what kinds of information people find most useful of what we publish today, and what you'd like to see more of -- and also what you think of the other channels we publish through, e.g., the tech blog, the Foundation blog, press releases, etc. And I do also appreciate your patience as we get caught up on this most recent backlog :-)

Thanks,
Sue



------Original Message------
From: Benjamin Lees
Sender: foundation-l-bounces@lists.wikimedia.org
To: Wikimedia Foundation Mailing List
ReplyTo: Wikimedia Foundation Mailing List
Sent: Aug 11, 2009 6:58 PM
Subject: Re: [Foundation-l] Report to the Board April 2009

On Tue, Aug 11, 2009 at 6:46 PM, Sue Gardner <sgardner@wikimedia.org> wrote:

> Report to the Wikimedia Foundation Board of Trustees
>
> Covering: April 2009
> Prepared by: Sue Gardner, Executive Director, Wikimedia
> Foundation
> Prepared for: Wikimedia Foundation Board of Trustees
>

I really like these reports, but they'd be more useful if they came sooner
after the events they describe. Will you be able to catch up to a <1-month
delay in the near future? (I wouldn't mind if the reports for May, June, and
July were condensed, if that's what it took.)
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Re: Report to the Board April 2009 [ In reply to ]
2009/8/12 Sue Gardner <susanpgardner@gmail.com>:
> I definitely sympathize with people wanting to be connected and aware of what's going on with the staff. I'd be curious to know what kinds of information people find most useful of what we publish today, and what you'd like to see more of -- and also what you think of the other channels we publish through, e.g., the tech blog, the Foundation blog, press releases, etc.  And I do also appreciate your patience as we get caught up on this most recent backlog :-)

Of the monthly reports I find the Milestones and Key Priorities bit
you always start off with very interesting and useful. Reports on
one-off events that took place during the month (such as the chapters
meeting in this one) are usually quite interesting (I was at the
chapters meeting, so I already knew about that, of course! Usually it
is stuff I wasn't previously aware of.). Tech stuff I usually find out
about through out routes (mainly the wikitech-l mailing list,
sometimes the tech blog), so I don't pay much attention to that
section of your report. The rest I skim through and usually find one
or two things of interest, but most of the interesting stuff has
usually already been announced or at least mentioned elsewhere by the
time the report comes out. More details about what is planned for the
next month would be nice, since that gives us an opportunity to
comment before it happens rather than just complain afterwards - of
course, you need to carefully manage how much time you spend reading
replies to your reports so as to find a moment here or there to do
some actual work!

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Re: Report to the Board April 2009 [ In reply to ]
Hi Thomas and others following this thread,

I am following up with a more detailed response. Since the Board report
was for the month of April, but our fiscal year ended June 30, I'd like
to re-cap the fiscal year's results for the operating budget.

The plan for 2008-09 called for $7.3 million of revenue and $5.9 million
in expenses which would have resulted in a reserve of $1.4 million. Our
current estimate (we are still closing up the books) are that we will
have revenue of $7.7 million and expenses of $5.2 million which will
result in a reserve of $2.5 million.
This is good news, but at the beginning of the last online fundraiser,
back in October and November 2008, it looked like we might not make our
target for community gifts which was $3 million for the entire year
(much of it concentrated from October through January). Thanks to a
few different factors and the personal appeal from Jimmy, the situation
turned around and we found not only that community gifts would well
exceed the $3 million, they would be the largest source of revenue for
the 2008-09 fiscal year and would help make up for shortfalls in other
revenue areas.

Meanwhile, our expenses were lower than plan because we slowed spending
and stopped some spending altogether from October to January. This was
in response to both the global economic crisis and concerns that
donations might be impacted significantly by the crisis.

Instead, we had a strong year and now have the task of making the best
decisions regarding reserve amounts. As Sue said, we can't and do not
want to continually grow reserves as donors like to see their money
going towards productive work. At the same time, we want to have a
certain level of security that when unforeseen events occur, we can be
confident that we can keep the servers running, keep the lights on and
all will be well with Wikimedia's projects.

Feel free to email with other questions,

Veronique

Thomas Dalton wrote:
> 2009/8/12 Veronique Kessler <vkessler@wikimedia.org>:
>
>> Your comment is very timely. We are, and have been, thinking about the
>> best solution regarding extra money. First, we want to consider an
>> appropriate "reserve" amount, i.e. this can range from 3 months of
>> expenses for some organizations to 2 years for others. So, we are
>> discussing this; there are lots of theories of the perfect amount.
>> Beyond that, we are considering things like investment strategy, the
>> creation of an endowment, etc.-things that can help towards ongoing
>> financial sustainability.
>>
>
> Thank you both for your replies. I drafted a Reserve Policy for
> Wikimedia UK so I have some idea of the challenge facing you there!
> I'm really glad you are giving the subject of an endowment serious
> thought, I think it would be really good to have that kind of
> sustainability in the future.
>
> _______________________________________________
> foundation-l mailing list
> foundation-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
>

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