Mailing List Archive: Annual Fundraiser 2008 update

Annual Fundraiser 2008 update

Dec 8, 2008, 10:52 AM

Post #1 of 4 (757 views)

Hey All--

A couple of updates on the Annual Fundraiser:

1) A quick update of the community giving stats (gifts less than
$10,000) for the first 35 days of the fundraiser:

2007: 31,956 donors giving a total of $895,405.01. Average gift is $28.02.
2008: 53,519 donors giving a total of $1,542,543.41. Average gift is $28.82.

We're holding steady about $27K to $30K per day. More and full stats
here: http://wikimediafoundation.org/wiki/Special:ContributionStatistics.

2) You can find the latest post about our site notices here:
http://blog.wikimedia.org/2008/12/06/site-notices-people-actually-read-them/

Long blog post short: People do read the site notices. Sounds crazy, but
they do. Our messaging matters. People love the "Wikipedia is there when
you need it - now it needs you"...whereas "Wikipedia: Making Life
Easier" has not done as well.

3) Next few site notices were delayed, but will be going live this week.
The first two are here:

http://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=2008_scales
(left messaging to be tested/changed)
http://meta.wikimedia.org/w/index.php?title=Special:NoticeTemplate/view&template=2008_wikipedia_has_helped_meter

We should have two more live by mid-week.

4) In addition to getting more site notices up, we will be working on
increasing our conversion rate (the rate for which donors give after
they click on a banner). Right now our conversion rate is dropped
steadily since the beginning of the fundraiser. It started at 12% or so
and now stands closer to 3.5%. I'll be working with a few tweaks to try
to push this up a bit...try to close the sale and get those who are
thinking about donating to donate.

I appreciate all that have contributed ideas and thoughts. You'll be
seeing some of those ideas soon.

Rand Montoya
Head of Community Giving

--
Rand Montoya
Head of Community Giving
Wikimedia Foundation
www.wikimedia.org
Email: rand@wikimedia.org
Phone: 415.839.6885 x615
Fax: 415.882.0495
Cell: 510.685.7030

“At some future time, I hope to have something witty,
intelligent, or funny in this space.”

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Re: Annual Fundraiser 2008 update [ In reply to ]

dgerard at gmail

Dec 8, 2008, 12:11 PM

Post #2 of 4 (716 views)

Permalink

2008/12/8 Rand Montoya <rmontoya@wikimedia.org>:

> 1) A quick update of the community giving stats (gifts less than
> $10,000) for the first 35 days of the fundraiser:

How many donations in the name of The Scorpions? ;-D

- d.

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Re: Annual Fundraiser 2008 update [ In reply to ]

shimgray at gmail

Dec 8, 2008, 12:25 PM

Post #3 of 4 (718 views)

Permalink

2008/12/8 David Gerard <dgerard@gmail.com>:
> 2008/12/8 Rand Montoya <rmontoya@wikimedia.org>:
>
>> 1) A quick update of the community giving stats (gifts less than
>> $10,000) for the first 35 days of the fundraiser:
>
>
> How many donations in the name of The Scorpions? ;-D

At least one this morning - "Re Scorpions: I disapprove of what you
say, but I will defend to the death your right to say it. (Voltaire on
censorship)"

It'd be interesting to see if this whole nonsense helped at all.

--
- Andrew Gray
andrew.gray@dunelm.org.uk

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Re: Annual Fundraiser 2008 update [ In reply to ]

thewub.wiki at googlemail

Dec 9, 2008, 12:19 PM

Post #4 of 4 (712 views)

Permalink

2008/12/8 Andrew Gray <shimgray@gmail.com>:
> 2008/12/8 David Gerard <dgerard@gmail.com>:
>> 2008/12/8 Rand Montoya <rmontoya@wikimedia.org>:
>>
>>> 1) A quick update of the community giving stats (gifts less than
>>> $10,000) for the first 35 days of the fundraiser:
>>
>>
>> How many donations in the name of The Scorpions? ;-D
>
> At least one this morning - "Re Scorpions: I disapprove of what you
> say, but I will defend to the death your right to say it. (Voltaire on
> censorship)"
>
> It'd be interesting to see if this whole nonsense helped at all.
>

First the wikipedia.de kerfuffle gives us a boost, and now this!
Anyone fancy going out and stirring up another controversy? :)

More seriously though, its great to see the fundraiser doing so well
this year - the professionalism is evident and it's paying off. I've
spent far too long the past few months being bombarded with various
companies' expensive, fancy, glossy recruiting brochures - and I have
to say that WMF's Annual Report looks better than all of them! Great
work Rand, and everyone else involved.

the wub

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