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[xxxxxxx@xxxxxxxxx.xxx: The wikipedia online shop]
(This message has been edited in the mailing list archives.)

----- Forwarded message from Leslie Nuccio <xxxxxxx@xxxxxxxxx.xxx> -----

From: "Leslie Nuccio" <xxxxxxx@xxxxxxxxx.xxx>
Date: Mon, 4 Apr 2005 17:13:09 -0700
To: <board@wikimedia.org>
Subject: The wikipedia online shop

Hey all,

I noticed that you took down the shop link on the wikipedia homepage -
and your sales dropped dramatically as a result.

What I'd like to propose is either a thumbnail of a design line (or
product) on the homepage, and/or a permanent "Shop" tab in the global
navigation. Since it seems that raising money for Wikimedia Foundation
is a priority, this is definitely a first step towards that end.

I'm leaving town tomorrow for the week, but my associate Samantha is in
to help come up with ideas. We have a design team here and are happy to
donate design for free, so if you guys want to re-organize the shop of
have some product design ideas, feel free to tell us.

Cheers...

_______________

Leslie Nuccio
Account Development Director
CafePress.com
(xxx) xxx-xxxx direct
(xxx) xxx-xxxx fax
xxxxxxx@xxxxxxxxx.xxx


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--
"Pianosa is een Italie" - first words of 50,000th article on nl.wikipedia.org
Re: [xxxxxxx@xxxxxxxxx.xxx: The wikipedia online shop] [ In reply to ]
(This message has been edited in the mailing list archives.)

So, you foward this to the mailing list by mistake or you want our comments
?
If you want comments, I will say something like "If we already have a link
on the nav to the donations page, I think theres no problem with having one
to the shop."

And by the way. What happen to that idea of a mouse pad with wikicode tips ?
I liked the idea.

On Apr 5, 2005 4:43 PM, Jimmy (Jimbo) Wales <jwales@wikia.com> wrote:
>
> ----- Forwarded message from Leslie Nuccio <xxxxxxx@xxxxxxxxx.xxx> -----
>
> From: "Leslie Nuccio" <xxxxxxx@xxxxxxxxx.xxx>
> Date: Mon, 4 Apr 2005 17:13:09 -0700
> To: <board@wikimedia.org>
> Subject: The wikipedia online shop
>
> Hey all,
>
> I noticed that you took down the shop link on the wikipedia homepage -
> and your sales dropped dramatically as a result.
>
> What I'd like to propose is either a thumbnail of a design line (or
> product) on the homepage, and/or a permanent "Shop" tab in the global
> navigation. Since it seems that raising money for Wikimedia Foundation
> is a priority, this is definitely a first step towards that end.
>
> I'm leaving town tomorrow for the week, but my associate Samantha is in
> to help come up with ideas. We have a design team here and are happy to
> donate design for free, so if you guys want to re-organize the shop of
> have some product design ideas, feel free to tell us.
>
> Cheers...
>
> _______________
>
> Leslie Nuccio
> Account Development Director
> CafePress.com <http://CafePress.com>
> (xxx) xxx-xxxx direct
> (xxx) xxx-xxxx fax
> xxxxxxx@xxxxxxxxx.xxx
>
>
> -------------------------------------------------------------------------------------------
>
> The contents of this message, together with any attachments, are intended
> only
> for the use of the individual or entity to which they are addressed and
> may
> contain information that is confidential and exempt from disclosure. If
> you are
> not the intended recipient, you are hereby notified that any
> dissemination,
> distribution, or copying of this message, or any attachment, is strictly
> prohibited.
> If you have received this message in error, please notify the original
> sender
> immediately by telephone or by return E-mail and delete this message,
> along
> with any attachments, from your computer. Thank you.
>
> ----- End forwarded message -----
>
> --
> "Pianosa is een Italie" - first words of 50,000th article on
> nl.wikipedia.org <http://nl.wikipedia.org>
>
> _______________________________________________
> foundation-l mailing list
> foundation-l@wikimedia.org
> http://mail.wikipedia.org/mailman/listinfo/foundation-l
>



--
Edit this page @ http://pt.wikipedia.org
Re: [xxxxxxx@xxxxxxxxx.xxx: The wikipedia online shop] [ In reply to ]
(This message has been edited in the mailing list archives.)

> ----- Forwarded message from Leslie Nuccio <xxxxxxx@xxxxxxxxx.xxx> -----
> I noticed that you took down the shop link on the wikipedia homepage -
> and your sales dropped dramatically as a result.

It was actually on every page on the English Wikipedia (at least French too)
for 48 hours after the end of our last fund drive.

> What I'd like to propose is either a thumbnail of a design line (or
> product) on the homepage, and/or a permanent "Shop" tab in the global
> navigation. Since it seems that raising money for Wikimedia Foundation
> is a priority, this is definitely a first step towards that end.

I’m not at all in favor of this since it would likely divert money away from
donations (a revenue stream where at least 95% goes directly to the foundation
- only 20% of CafePress sales go to the foundation). The amount of money
generated for the foundation through Cafe Press was tiny compared with the
amount of donation money we took in during the drive. This was even during the
time that a link to the shop was on every en.wiki page and some people
complained that was a form of advertising (the commission check that covers the
fund drive period was 400 to 500 dollars more than a regular commission check).


What we do now is send each person who donated through PayPal to a thank you
page on the foundation wiki where they are encouraged to buy merchandise.
There is also a link to the shop on the bottom of the donation page.

-- mav (just talking as a user, not as CFO)




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