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> ---------- Forwarded message ----------
> From: Toolbox Marketing <marketing@email.toolbox.com>
> To: java-user@lucene.apache.org
> Cc:
> Bcc:
> Date: Thu, 27 Aug 2020 07:30:00 -0700
> Subject: 3 Tactics to Thrive in Spite of COVID-19 Disruption
> Also in this issue: Does It Matter Who Buys TikTok? | How to Improve Your
> Content Calendar and more
> [image: Toolbox]
> <https://mailing.email.toolbox.com/t/4153812/144019081/8892239/0/?e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=f1a24f36>
>
> *Marketing* Update
>
>
> *Marketing Strategy*
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893700/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=6c78a69e>
> [image: 3 Tactics to Thrive in Spite of COVID-19 Disruption]
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893700/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=6c78a69e>
>
> * 3 Tactics to Thrive in Spite of COVID-19 Disruption
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893700/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=6c78a69e>*
> 2020 has been a disaster for advertisers. Tentpole events have toppled,
> conferences have been postponed or cancelled, and consumer spending has
> been cautious at best. Brands have been under pressure to rethink
> advertising strategies. Here are three tips to help you break through the
> noise and engage with customers as we get closer to 2021.
> *Read More
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893700/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=6c78a69e>*
>
>
> *Social Media*
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893701/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=a1124a65>
> * Does It Matter Who Buys TikTok?
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893701/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=a1124a65>*
> As Silicon Valley giants battle it out for acquisition of TikTok,
> marketers might be wondering why it should matter to them who emerges the
> victor. But with questions surrounding brand safety, data privacy,
> personalization capabilities, analytics and more, the final owner of the
> company could make decisions that will hurt — or benefit — advertisers in
> the end.
> *Will Advertisers Win?
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893701/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=a1124a65>*
>
>
> *Content Marketing*
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893702/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bfd5871c>
> * How to Improve Your Content Calendar
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893702/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bfd5871c>*
> Your marketing calendar should be the foundation of everything you do,
> keeping you organized and productive while simultaneously saving you time
> and energy. But it's only effective if you approach it in the right way.
> Here are nine things marketers commonly forget to consider when setting up
> their content calendar.
> *What Are They?
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893702/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bfd5871c>*
>
>
> *MarTalk Buzz Interview*
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893703/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=18664c8f>
> * Why Short-Form Video Works for Retailers
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893703/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=18664c8f>*
> From capacity limits to masks and curfews, retailers and restaurants are
> faced with new challenges. But venues that are able to turn their space
> into an escape with the right music and entertainment can keep customers
> coming back. This is a great opportunity for short-form videos, as it keeps
> customers from being bored, but doesn't require rapt attention.
> *Make It Relevant
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893703/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=18664c8f>*
>
>
> *In other news*
>
> - *Beating Ad Fraud with Invalid Traffic Detection
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893704/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=c6dbca24>*
>
>
> - *Are Predictive CRMs the Future of Customer Experience?
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893705/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=3166d526>*
>
>
> - *Digital Experience Analytics: The DNA of Online Enterprises
> <https://mailing.email.toolbox.com/t/4153812/144019081/8893706/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bdc80576>*
>
>
>
> [image: facebook]
> <https://mailing.email.toolbox.com/t/4153812/144019081/8576781/0/?e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=1a61815c>
> [image: twitter]
> <https://mailing.email.toolbox.com/t/4153812/144019081/8891503/0/?e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=6b664733>
> [image: linkedin]
> <https://mailing.email.toolbox.com/t/4153812/144019081/8576783/0/?e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=a93df143>
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--
*Regards*
*Venkata Vineel*