Toolbox Marketing Update
Marketing Strategy
3 Tactics to Thrive in Spite of COVID-19 Disruption
2020 has been a disaster for advertisers. Tentpole events have toppled,
conferences have been postponed or cancelled, and consumer spending has
been cautious at best. Brands have been under pressure to rethink
advertising strategies. Here are three tips to help you break through the
noise and engage with customers as we get closer to 2021.
https://mailing.email.toolbox.com/t/4153812/144019081/8893700/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=6c78a69e
Social Media
Does It Matter Who Buys TikTok?
As Silicon Valley giants battle it out for acquisition of TikTok, marketers
might be wondering why it should matter to them who emerges the victor. But
with questions surrounding brand safety, data privacy, personalization
capabilities, analytics and more, the final owner of the company could make
decisions that will hurt - or benefit - advertisers in the end.
https://mailing.email.toolbox.com/t/4153812/144019081/8893701/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=a1124a65
Content Marketing
How to Improve Your Content Calendar
Your marketing calendar should be the foundation of everything you do,
keeping you organized and productive while simultaneously saving you time
and energy. But it's only effective if you approach it in the right way.
Here are nine things marketers commonly forget to consider when setting up
their content calendar.
https://mailing.email.toolbox.com/t/4153812/144019081/8893702/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bfd5871c
MarTalk Buzz Interview
Why Short-Form Video Works for Retailers
From capacity limits to masks and curfews, retailers and restaurants are
faced with new challenges. But venues that are able to turn their space
into an escape with the right music and entertainment can keep customers
coming back. This is a great opportunity for short-form videos, as it keeps
customers from being bored, but doesn't require rapt attention.
https://mailing.email.toolbox.com/t/4153812/144019081/8893703/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=18664c8f
In other news
Beating Ad Fraud with Invalid Traffic Detection
https://mailing.email.toolbox.com/t/4153812/144019081/8893704/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=c6dbca24
Are Predictive CRMs the Future of Customer Experience?
https://mailing.email.toolbox.com/t/4153812/144019081/8893705/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=3166d526
Digital Experience Analytics: The DNA of Online Enterprises
https://mailing.email.toolbox.com/t/4153812/144019081/8893706/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bdc80576
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Toolbox is a Spiceworks Ziff Davis brand
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Marketing Strategy
3 Tactics to Thrive in Spite of COVID-19 Disruption
2020 has been a disaster for advertisers. Tentpole events have toppled,
conferences have been postponed or cancelled, and consumer spending has
been cautious at best. Brands have been under pressure to rethink
advertising strategies. Here are three tips to help you break through the
noise and engage with customers as we get closer to 2021.
https://mailing.email.toolbox.com/t/4153812/144019081/8893700/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=6c78a69e
Social Media
Does It Matter Who Buys TikTok?
As Silicon Valley giants battle it out for acquisition of TikTok, marketers
might be wondering why it should matter to them who emerges the victor. But
with questions surrounding brand safety, data privacy, personalization
capabilities, analytics and more, the final owner of the company could make
decisions that will hurt - or benefit - advertisers in the end.
https://mailing.email.toolbox.com/t/4153812/144019081/8893701/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=a1124a65
Content Marketing
How to Improve Your Content Calendar
Your marketing calendar should be the foundation of everything you do,
keeping you organized and productive while simultaneously saving you time
and energy. But it's only effective if you approach it in the right way.
Here are nine things marketers commonly forget to consider when setting up
their content calendar.
https://mailing.email.toolbox.com/t/4153812/144019081/8893702/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bfd5871c
MarTalk Buzz Interview
Why Short-Form Video Works for Retailers
From capacity limits to masks and curfews, retailers and restaurants are
faced with new challenges. But venues that are able to turn their space
into an escape with the right music and entertainment can keep customers
coming back. This is a great opportunity for short-form videos, as it keeps
customers from being bored, but doesn't require rapt attention.
https://mailing.email.toolbox.com/t/4153812/144019081/8893703/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=18664c8f
In other news
Beating Ad Fraud with Invalid Traffic Detection
https://mailing.email.toolbox.com/t/4153812/144019081/8893704/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=c6dbca24
Are Predictive CRMs the Future of Customer Experience?
https://mailing.email.toolbox.com/t/4153812/144019081/8893705/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=3166d526
Digital Experience Analytics: The DNA of Online Enterprises
https://mailing.email.toolbox.com/t/4153812/144019081/8893706/0/?c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&e5e2987d=NDE1MzgxMg%3d%3d&c73c8e04=dG9vbGJveC1tYXJrZXRpbmc%3d&4f415564=MTQ0MDE5MDgx&x=bdc80576
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Please note by accessing advertiser content in this email your details may
be passed onto the advertiser for fulfilment of the offer. The subscriber
also permits the advertiser to follow up the fulfilment of the offer by
email, phone or letter.
You are currently subscribed with the email address java-user@lucene.apache.org.
Toolbox is a Spiceworks Ziff Davis brand
60 East Rio Salado Parkway, Suite 1205, Tempe, AZ 85281